The inaugural Asia Pacific SBCC Regional Symposium 2023 is a joint collaboration between three leading universities in Malaysia, with UNICEF Malaysia.

UMS-UNICEF C4D Research Unit

Established in 2019 with the cooperation of UNICEF Malaysia, the UMS-UNICEF C4D Research Unit is housed under the Faculty of Social Sciences and Humanities of Universiti Malaysia Sabah (UMS). The unit is advocating the concept and use of SBCC, apart from conducting research and building partnerships.

Its focus areas are:

UPM-UNICEF C4D Programme

The UPM-UNICEF C4D Programme is a partnership between the Faculty of Modern Languages and Communication, Universiti Putra Malaysia (UPM) and UNICEF Malaysia. The programme aims at utilising communication tools and techniques to produce positive social and behaviour change, and leveraging the expertise and resources through the SBCC framework to address various issues in the community especially on youth and adolescents. Some of its milestones are developing SBCC training modules for health, media and communication sectors, conducting SBCC training sessions for diverse participants, conducting research projects involving youth and adolescents, and establishing partnerships with interested stakeholders.

Its focus areas are:


UKM established HEALTHCOMM, the UKMxUNICEF C4D Centre in 2020 to empower the Malaysian health ecosystem through research and capacity building in SBCC. The centre aims to encourage evidence-based programme planning through the training of entities that work directly with communities, develop SBCC curriculum and support behavioural change through formative research. HEALTHCOMM is the first centre in Malaysia dedicated to health communication and is among the first to develop a postgraduate certificate in social and behaviour change communication.

Its focus areas are:


UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfil their potential, from early childhood through adolescence. Since 1954, UNICEF has joined forces with the Government and the people of Malaysia to transform the lives of children across the nation.

Over the past five decades, UNICEF has spearheaded SBC initiatives in development issues, particularly in the promotion of children’s health, protection, participation and education.

UNICEF Malaysia aims to instil long-lasting behaviour and social change to build a more equitable, inclusive, cohesive and peaceful society.

Its focus areas are:

  1. To generate SBC evidence and data to inform policies and practices
  2. To build institutional capacity in SBC planning, implementation and monitoring and evaluation
  3. To establish strategic partnerships to mainstream SBC approaches within government, private sector and civil society organisations
  4. To develop and implement SBCC strategies to strengthen programmatic outcomes
  5. To develop and design Risk Communication and Community Engagement (RCCE) strategies to manage emergency crises

SBCC Symposium 2023

SBCC in Southeast Asia and the South Pacific: Unlocking its Potential for Community Development and Resilience

The first SBCC Regional Symposium serves as a transformative platform to highlight the importance of Social and Behaviour Change Communication (SBCC)…

The Venue

Sabah International Convention Centre (SICC)

Tanjung Lipat
Jalan Tun Fuad Stephens
88400, Kota Kinabalu
Sabah, Malaysia